E-Business

The possibilities of the Internet massively change our lives and the business world. Often missing by many companies, but these need for all to transform their company into the digital age. The study of e-business provides those key skills that are necessary for the potential of the Internet for businesses and other organizations to implement and economically competitive in the future successfully.

E-business is one of the most important areas of application of the new digital information and communication technologies, and covers all types of business processes based on electronic means. This concerns many business fields such as business contacts and business management, advertising, online banking to customer service.

Marketing and Sales Area

Online-Stores

E-business is the effort for marketing and sales significantly reduced. Whether more efficient business processes or new possibilities of direct sales - the application and the sale of goods and services is through e-business effectively supported. They offer modern technologies not only new distribution channels and new markets - including existing customers can be better achieved.

Customer care / CRM

Management of customer relations and marketing are strategically based indispensable ingredients for business success of small and medium enterprises. With the use of innovative media and tools can be new and existing relationships to the customer much better optimize marketing activities more effectively and thus significantly increase the competitiveness. Without the use of electronic media is organized and efficient customer relationship management (Customer Relationship Management, in short: CRM) barely conceivable.

Logistic Area

The areas of logistics processes and benefit greatly from the use of the latest information technologies. They reduce effort and time and increase productivity significantly. So with the increasing complexity of supply chains and the right to the information transparency. The use of new technologies to optimize the used capacity.

Already for some time, we can change the industrial value-added activities observed. Companies no longer focus solely on the optimization of their internal processes, but go on increasing, processes corporate perspective. In this context, the concept of "Supply Chain Management (SCM), a high priority attached. General SCM can be defined as the integrated planning, organization, management and control of inter-business processes of a company. The goal is the optimal orientation of all activities on customer needs, while improving capacity utilization, increase the supply readiness, reduction of stocks and reduction of lead times and costs.

RFID

RFID stands for "Radio Frequency Identification" and describes a system for automatic identification and data collection via radio. Unlike traditional bar codes can RFID labels ( "tags") - depending on the design - even out over greater distances. The planned application areas for RFID technology are far and range from access control and time recording up to the intelligent price tag at the supermarket. The logistics area can especially benefit from RFID, RFID tags enable the electronic labeling of objects and wireless identification and tracking throughout the supply chain. Moreover, the components individually described and their identification and tracking is even over relatively long distances without visual contact between the tag and reader.